Motion that carries meaning
Animation earns its place when it explains something a static frame cannot — a sequence, a relationship, a change over time. Movement added for energy alone is the first thing an audience stops seeing.
Motion Design
Motion design, titles and data visualisation.
2D motion systems, title design, animated explanation and screen content for campaigns, events, retail and corporate communication. Built as systems the team can keep using rather than one-off files that only work once.
Systems, not one-offs
Styleframes, a type and colour system, and templates the team can actually use. A motion language that only works in the original designer's hands isn't a system, it's a dependency.
Built for the screen it plays on
A retail screen at an angle in changing daylight, a phone with the sound off, a conference stage at 12 metres wide. Legibility, contrast and pace get set for the real viewing condition rather than a laptop in a meeting room.
Delivered to survive revisions
Layered, named and versioned so the inevitable late change to a super, a logo or a legal line takes minutes rather than a rebuild.
Presentation Design
Most decks fall apart the moment someone other than the designer touches them. A layout that only works in the original presenter's hands isn't a template - it's a liability. I build presentation systems from narrative structure outward: what's the argument, what's the hierarchy, where does the audience need to breathe. Then I design the visual framework around that so anyone on the team can update a slide, swap a chart, or restructure a section without the whole thing collapsing. Clean master slides, locked type systems, logical naming. The kind of backstage discipline that means the person presenting can focus on the room instead of fighting the file.
Data Visualisation
A chart that needs a paragraph of explanation underneath it has failed at its job. Data visualization isn't about making numbers look interesting - it's about making them legible to someone who has thirty seconds and a decision to make. I work on chart logic, labelling hierarchy, and colour systems that hold up when the data changes, because the data always changes. Revision cycles are where most dashboards and reports start drifting - a quick fix here, a cramped label there - and suddenly nothing reads cleanly anymore. I build these things to survive updates, not just the first round of approval.
In-Store & Retail Screens
Retail environments don't care about your carefully calibrated monitor. Screens vary in brightness, colour, and mounting angle. Ambient light changes by the hour. Shoppers walk past in seconds. I design motion content and visual hierarchy for those actual conditions - not for a proof-of-concept viewed on a laptop in a meeting room. Messaging needs to land quickly, remain legible at a glance, and hold up across the unpredictable range of hardware and lighting that real retail spaces throw at you.
Video Games Advertising
Game advertising is a production collision: gameplay capture, pre-rendered cinematics, UI elements, graphic overlays, and legal supers, all fighting for space in a thirty-second spot. The challenge is establishing a coherent visual language early enough that it survives the iteration cycles - because there will be many, and they'll come fast. I manage that process so speed doesn't erode clarity. Every version should still feel like it belongs to the same campaign, whether it's the hero trailer or the sixth platform-specific cutdown.
Something to animate or explain?
A campaign, a keynote, a dataset that isn't reading clearly, or a screen system that needs to work in a real space. Tell me what it has to communicate and where it plays.