Dubai International Motor Show 2017 | Cadillac
Cadillac has been a leading luxury auto brand since 1902.
Today, Cadillac is growing globally, driven by an expanding product portfolio featuring dramatic design and technology.
Described as luxurious, having a bold and daring personality, being tough and strong as well as safe and powerful, Cadillac has maintained an iconic presence for over 85 years in the Middle East.
The Cadillac portfolio in the Middle East for 2017 features award-winning passenger cars ATS, ATS Coupe, CTS, XTS, the first-ever CT6 prestige sedan and the performance V-Series: the ATS-V and CTS-V. It also features the Escalade SUV and XT5 luxury crossover.
The screen content, being featured on a massive 10° tilted LCD screen, posed a few challenges in term of production and anti-aliasing.
ReleasedNovember 12, 2017
Description1 x 25’ Keynote presentation
3864 x 336 resolution
ToolsAdobe After Effects
Final Cut Pro X
ProductionEdelman DABO Experiential
TechnicalShowtech Electronics LLC