Welcome to Sharjah

Dubai agency Paris Tokyo brought the Sharjah Book Authority's presence at the Paris Book Fair to life through an innovative and captivating exhibition. They ingeniously utilized a 360° CAVE, an immersive room, to present a mesmerizing display of Sharjah's finest locations in a seamless and engaging narrative.

The execution involved the use of three distinct camera setups, each tailored to capture the unique beauty of Sharjah's landscapes, aerial views, and underwater scenes across twelve different locations. This comprehensive approach aimed to provide a diverse and immersive experience for visitors.

The results exceeded expectations, as the immersive room emerged as the standout attraction at the Paris Book Fair. Its popularity was evident through the long queues of eager visitors eagerly waiting to partake in the extraordinary journey offered by the immersive experience. The success of this activation underscored the effectiveness of merging cutting-edge technology with creative storytelling to showcase the cultural richness of Sharjah.