IKEA Temporary Store
IKEA opened a temporary shop to explore the future in sustainable kitchen concepts at the Salone Internazionale del Mobile 2015.
Located in Via Vigevano 18, the concept kitchen captures the brand’s passion for making domestic living as easy, design conscious, and environmentally conscious as possible. The exhibit will stay up for the Milan 2015 Expo and highlight IKEA’s new focus on sustainably designing around food.
IKEA’s new slogan “There is so much more to food than food” is the fundamental concept behind the brand’s ingenious designs at their temporary shop. The exhibit’s sustainable approach towards food preparation and enjoyment was inspired by the upcoming 2015 Expo’s theme “Feeding the planet, energy for life.” The IKEA shop design emulates the warmth, activities, and feel of kitchens, but also has added elements to encourage people to respect the environment and adopt a sustainable lifestyle.
Client
IKEA
Project
IKEA Temporary Store
Agency
Matteo Curcio
Photo
Matteo Curcio