AUDI #Untaggable
How to describe a car, that can't be labeled? For a target group that doesn't want to be labeled either? By creating a category that isn't one: #untaggable.
A campaign that runs digital, classic, below and above the line, national and internationally. Never has an Audi campaign be present on social media for so long.
Client
AUDI
Agency
WhatIf
Project
Untaggable
Photo
Matteo Curcio