Shooting, audio/video post and grading for SDA Bocconi MOOC Documentary “Excellences of the Modena District”. Edited on Premiere Pro, graded in DaVinci Resolve and mixed in ProTools and Izotope RX, is part of the Coursera course “Managing Food & Beverage Companies”, structured in four weeks and covering four managerial dilemmas relevant to marketing of food and beverage companies.
Managing a company in the food and beverage industry is a fascinating task.
Food and beverage products are so deeply rooted in the culture of most countries that making and selling them is not only a matter of making and selling good and tasty products, but products that nurture people’s body, soul, and heart. Given this, it’s not difficult to see that the task quickly becomes complex.
The objective of this course is twofold: first, we will focus on contemporary challenges that managers and entrepreneurs in food and beverage businesses should be able to face; and second, we will provide models and tools to design and implement appropriate courses of action to satisfy customers and build an advantage over the competition.